A new national public awareness campaign from Leave No Trace Ireland and its partners calls on the public to exercise renewed care and responsibility when outdoors in managing dogs, preventing litter, and ensuring that there are no fires unless on a designated site. The Love This Place campaign is asking the public to play their part by acting responsibly so that everyone can experience and enjoy outdoor spaces while helping to protect them from increased pressures this year.
The campaign focuses on three critical pressure points which have become increasingly evident as greater numbers of people ‘stay-cation’ and use outdoor public spaces for recreation.
These pressure points include:
- Increased littering of the countryside and outdoor spaces,
- An increase in dog fouling, dog worrying and attacks on farm livestock as the numbers of pet dogs approaches an estimated 800,000,
- And the devastation that can be caused by fires from campfires and barbeques that get out of control.
The campaign will include social media and radio advertising running throughout June, July, and August.
The national public awareness campaign is being run by Leave No Trace Ireland in partnership with the following organisations:
- Sport Ireland
- The National Parks and Wildlife Service is part of the Heritage Division of the Department of Housing, Local Government and Heritage
- The Department of Rural and Community Development
- The Office of Public Works (OPW)
- Fáilte Ireland
- Waterways Ireland
- Dublin City Council
- Horse Sport Ireland